3rd Annual Keep Sierra Clean Day Builds Momentum

FOR IMMEDIATE RELEASE

3rd ANNUAL KEEP SIERRA CLEAN DAY BUILDS MOMENTUM HEADING INTO WINTER
Passholders, team members, friends, and family invited to help clean up Sierra-at-Tahoe® Resort

SOUTH LAKE TAHOE, Calif. – September 22, 2010 – Sierra™ Resort has planned its annual Keep Sierra Clean day for October 10, 2010 (at 10:10:10 a.m.) and has set a target of collecting ten pounds of trash per attendee from the slopes.

In addition to doing good for the local environment, this event annually builds momentum heading into winter for those most loyal to Sierra-at-Tahoe Resort. Friends, family, local ski and snowboard teams, and dedicated passholders turn out to show their love for the mountain by giving their time and effort to keep it beautiful.

This year’s collection effort will cover some of the most impacted trails and base area locations, as well as spread out across areas that have not been covered by previous year’s events. All of the trash will be weighed and collected, with prizes given in a variety of categories. There will be a BBQ with live music by Acoustic MoJo at the end of the day to celebrate Keepín Sierra Clean.

"This event has been growing and gaining momentum and just generally getting more awesome every year," said Kevin Mitchell, Director of Ski & Snowboard School and the event organizer. "We are so proud to have such a loyal group of Sierra lovers who are eager to lend a hand to keeping the mountain clean."

Participants should come prepared to navigate steep and sometimes rocky terrain with sturdy footwear. Work gloves are recommended. To help keep the event low-impact, participants should also bring their own water bottles.

After the conclusion of the event, there will be a tailgate ski swap in "B" Lot, where participants are invited to buy and sell ski and snowboard gear. There is no fee to participate in the swap, which will end at 3:00 p.m.

Event schedule:

10:10 a.m.        registration begins
10:30 a.m.        head out on the mountain
12:00 p.m.        live music by Acoustic MoJo
12:30 p.m.        gather by the main lodge to weigh trash
1:00 p.m.          BBQ begins
1:30 p.m.          prizes distributed
2:00 p.m.          ski swap begins
3:00 p.m.          event concludes

Sierra-at-Tahoe Resort: Keepin It Real
With over 100 acres of dedicated beginner terrain, four beginner-only conveyor lifts, a $35 adult beginner package, and a full compliment of multi-lingual PSIA Certified Instructors, Sierra Resort is one of the top places to learn to ski or ride in the western states. For freestylers, a commitment to innovative terrain parks has led to Sierra Resort being recognized by TransWorld SNOWboarding as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. And for all-mountain skiers and riders, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates make Sierra Resort a bastion of the authentic California ski experience. Easy to get to and always welcoming, Sierra-at-Tahoe Resort embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort is a partner in recreation with the Eldorado National Forest.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall.

For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Press Contacts
Kirstin A. Cattell, 530.543.3132
kcattell.st@boothcreek.com

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