Sierra Announces New Pass Options, Prices

FOR IMMEDIATE RELEASE

SIERRA-AT-TAHOE® RESORT ANNOUNCES NEW SEASON PASS OPTIONS & PRICES
If you haven’t bought your 2010.2011 season pass yet, check out these deals!

SOUTH LAKE TAHOE, Calif. – October 29, 2010 – Thrilled to be back to the one-resort operation that it started as in 1946, and locally operated by passionate skiers and riders who live and play right here on South Shore, Sierra-at-Tahoe Resort caters to guests looking for a winter experience that focuses on the simple pleasures: ample snow, a great mountain, and friendly folks around every corner.

With the season’s first snowfall still on the ground and opening day just a few weeks away, skiers and snowboarders can take advantage of the South Shore’s best season pass deals at Sierra-at-Tahoe Resort.

The $199 Sierra Only pass is back! Back to the original price, the Sierra Only pass is valid Sunday through Friday excluding blackout dates.

For skiers and riders who want access seven days a week, the Sierra 7-Day pass is $279 and is valid every day of the week excluding blackout dates.

The Sierra Unlimited pass is valid every day all season long and is just $329 for Adults, $229 for Young Adults (13-22), and just $89 for Children (5-12).

College students enrolled in six credits for the fall semester can take advantage of the Sierra College pass for just $229, valid every day all season long.

Have ten friends? The Sierra Group pass is valid every day all season long for just $329. Buy ten passes and get the eleventh pass for free! This offer is only valid through November 30, 2010.

Sierra-at-Tahoe Resort focuses on giving passionate skiers and riders runs groomed with love, access to the top of the mountain even on windy days, innovative terrain parks and a freshly cut Superpipe, and a frosty beer at the end of the day. Now an independent operation, Sierra Resort will be able to express its quirky, fun personality, cater to dedicated guests, and continue to provide value to skiers, riders and families.

Sierra-at-Tahoe Resort: Keepin It Real
With over 100 acres of dedicated beginner terrain, four beginner-only conveyor lifts, a $35 adult beginner package, and a full compliment of multi-lingual PSIA Certified Instructors, Sierra Resort is one of the top places to learn to ski or ride in the western states. For freestylers, a commitment to innovative terrain parks has led to Sierra Resort being recognized by TransWorld SNOWboarding as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. And for all-mountain skiers and riders, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates make Sierra Resort a bastion of the authentic California ski experience. Easy to get to and always welcoming, Sierra-at-Tahoe Resort embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort is a partner in recreation with the Eldorado National Forest.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall.

For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Press Contacts
Kirstin A. Cattell, 530.543.3132
kcattell.st@boothcreek.com

Please use #sierratahoe when tweeting about Sierra-at-Tahoe Resort.