Sierra Opens for 2010.11 Season

FOR IMMEDIATE RELEASE

SIERRA-AT-TAHOE® RESORT OPENS FOR THE SEASON
With 76 inches of all-natural snow, Sierra™ Resort will open terrain for all ability levels

SOUTH LAKE TAHOE, Calif. – November 22, 2010 – Thanks to a generous La Niña storm over the weekend, Sierra-at-Tahoe Resort is looking forward to the earliest opening in six years. Over six feet of snow fell at Sierra Resort, the closest major resort to Sacramento and the Bay Area, allowing winter operations to kick off in time for the holiday weekend.

Easy Rider Express, Nob Hill and Rock Garden will begin turning at 12:00 p.m. on Tuesday, November 23, accessing beginner, intermediate, and expert terrain and a medium-sized terrain park on Broadway. Lift tickets will be just $5 for kids, $20 for adults with all proceeds going to local sports teams.

Sierra Resort will open top to bottom on Wednesday morning. Beginner group and private lessons will be available for children and adults. Easy Street, Sierra Resort’s new beginner terrain featuring two new carpet conveyor lifts and 11 acres of sculpted Smart Terrain™, is projected to open on Thursday for ski and snowboard lessons.

With Sierra-at-Tahoe Resort’s winter getaway packages, visitors to Lake Tahoe will find it easy to pick out the best lift and lodging deal, making planning a weekend of skiing and riding a simple affair. Packages include Kids Ski Free!, Relax and Romance, Stay, Ski and Save Green, Away From It All, Get the Family Together, and Spring Fiesta. These lift and lodging packages make finding value-laden deals as easy for destination visitors as it is for locals.

Sierra-at-Tahoe Resort’s 2010-2011 winter press kit is available online and includes information on What’s New, Facts & Figures, the improved Beginner Experience, and why The Mountain Is What Really Matters.

Sierra-at-Tahoe Resort: Keepin It Real
With over 100 acres of dedicated beginner terrain, four beginner-only conveyor lifts, a $35 adult beginner package, and a full compliment of multi-lingual PSIA Certified Instructors, Sierra Resort is one of the top places to learn to ski or ride in the western states. For freestylers, a commitment to innovative terrain parks has led to Sierra Resort being recognized by TransWorld SNOWboarding as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. And for all-mountain skiers and riders, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates make Sierra Resort a bastion of the authentic California ski experience. Easy to get to and always welcoming, Sierra-at-Tahoe Resort embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort is a partner in recreation with the Eldorado National Forest.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall.

For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Press Contacts
Kirstin A. Cattell, 530.543.3132
kcattell@sierraattahoe.com

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