Sierra-at-Tahoe Announces 2011-12 Season Pass Options and Prices Print-version

FOR IMMEDIATE RELEASE

SIERRA-AT-TAHOE® RESORT ANNOUNCES NEW SEASON PASS OPTIONS & PRICES

Buy Now & Ski or Ride Free for the Rest of the 2010-2011 Season

SOUTH LAKE TAHOE, Calif. April 1, 2011–For skiers and riders, the 2010-11 season was one to remember. A total of 712 inches of snowfall-to-date, 40 powder days, countless face shots, and plenty of sunshine made Sierra-at-Tahoe Resort a winter “powderdise”. With the promise of another incredible season on the way, Sierra Resort has announced 2011-12 season pass options with prices so low it makes the decision to buy a no-brainer.

Sierra Value Pass- $199

The Sierra Value Pass is perfect for locals who like to shred mid-week and have the mountain to themselves. Only $199, the Sierra Value pass is still Lake Tahoe’s best season pass deal! The Sierra Value Pass is valid Sunday through Friday excluding blackout dates*.

Sierra Unlimited Pass- $349

For skiers and riders who want unlimited access to the mountain seven days a week, all season long, with no restrictions, the Sierra Unlimited Pass is the answer. Just $349 for Adults, $249 for Young Adults (13-22), and just $89 for Children (5-12) and Super Seniors (70+), the Sierra Unlimited Pass offers skiers and riders unrestricted access to runs groomed with love, innovative terrain parks, and South Shore’s Only Superpipe.

Sierra Unlimited College Pass- $249

College students seeking excitement beyond the books now have the option of skiing or riding Sierra all winter long - even over holiday breaks - thanks to the Sierra Unlimited College Pass for just $249. Valid all season long, students can enjoy Sierra Resort’s expansive terrain, friendly atmosphere, and frolicking co-eds. Students must be enrolled in six credits or more for the fall semester in order to apply.

Buy Now, Save Now!

Purchasing a 2011-12 Season Pass before May 31, 2011 allows guests to ski or ride the rest of the 2010-11 season starting April 2, 2011. Also, throughout the spring, guests can ski or ride Sierra Resort, turn in their same day lift ticket and earn up to $30 credit toward a 2011-12 season pass.

With plenty of season left to enjoy, new passholders can experience springtime at Sierra Resort with a Corona and fish tacos at the Baja Grill, plenty of spring snow, sunshine, and entertaining Spring Fiesta events. Skiers and riders are sure to leave with great memories, good friends, possibly a goggle tan, and excited about the 2011-12 season.

* 2011-12 Blackout Dates: December 26 - 31, 2011, January 14 - 15, 2012, February 18 - 19, 2012. Prices may increase after may 31st.

Sierra-at-Tahoe Resort: Keepin It Real

With over 100 acres of dedicated beginner terrain, four beginner-only conveyor lifts, a $35 adult beginner package, and a full compliment of multi-lingual PSIA Certified Instructors, Sierra Resort is one of the top places to learn to ski or ride in the western states. For freestylers, a commitment to innovative terrain parks has led to Sierra Resort being recognized by TransWorld SNOWboarding as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. And for all-mountain skiers and riders, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates make Sierra Resort a bastion of the authentic California ski experience. Easy to get to and always welcoming, Sierra-at-Tahoe Resort embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort is a partner in recreation with the Eldorado National Forest.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall.

For more information, visit www.SierraAtTahoe.comor call 530.659.7453