Sierra Wins Second Silver Eagle Award

FOR IMMEDIATE RELEASE

SIERRA-AT-TAHOE™ RESORT WINS SECOND AWARD FOR ENVIRONMENTAL EDUCATION
CLIF Bar’s Silver Eagle Award is one of the industry’s top honors

SOUTH LAKE TAHOE, Calif. – November 2, 2010 – Sierra-at-Tahoe Resort was honored by CLIF Bar and the National Ski Areas Association (NSAA) as the recipient of 2010 Silver Eagle Award for Environmental Education. It is the second time Sierra Resort has won this particular award.

“Climate change presents a major and imminent challenge to everyone who enjoys the outdoors, especially when snow and winter activities are involved,” said Ricardo Balazs, sports marketing experience manager for Clif Bar & Company. “We’re proud to support the ski industry’s efforts to address global warming and hope the Golden Eagle Awards will inspire others to take action as well.”

Established in 1993, the Golden Eagle Awards for Environmental Excellence recognize the environmental achievements of ski areas. The awards honor members of the NSAA, which represents the majority of ski area owners and operators in North America. CLIF Bar & Company, which employs wind energy, biodiesel, waste reduction and other initiatives to reduce its own footprint on the planet, is the administrator of the awards program.

The award for Environmental Education was given to Sierra-at-Tahoe Resort to recognize a three-part educational campaign aimed at raising awareness among youth about the amount of trash people generate and educating youth about how to reduce waste. The message: “You can make a difference, every day, every time, by choosing to responsibly dispose of the waste you create.” In 2009, Sierra Resort reached out to almost 3,000 local students through bottle top collection and on-mountain trash clean-up efforts. The resort also partnered with TransWorld Snowboarding to create a short video titled “Environmental Awakening” that aired nationally to millions of viewers on MTV2.

Other finalists for the category award included Telluride Resort in Colorado and Whistler Blackcomb in Canada.

Sierra Resort continued its award-winning campaign by hosting the third annual Keep Sierra Clean day on-site on October 10, 2010. Loyal passholders, employees, and local ski and snowboard teams all came out to help bring trash down off the mountain. The collective effort removed more than 2,000 pounds of garbage from slopes, steam zones, and forests of Sierra-at-Tahoe Resort. The annual event adds to the mountains of trash picked up by summer employees at weekly trash pick-up days.

“We will continue to do whatever we can to maintain the integrity of our immediate environment because it is the right thing to do,” said General Manager John Rice. “Whether it is picking up trash all summer long, switching our heavy machinery fleet over to biodiesel, using compostable plates and cups in the restaurants, or upgrading our facilities to be more responsive to environmental issues, we will do our part to be part of the solution.”

For a complete understanding of what Sierra-at-Tahoe Resort does to be part of the solution, please visit www.SierraAtTahoe.com.

Sierra-at-Tahoe Resort: Keepin It Real
With over 100 acres of dedicated beginner terrain, four beginner-only conveyor lifts, a $35 adult beginner package, and a full compliment of multi-lingual PSIA Certified Instructors, Sierra Resort is one of the top places to learn to ski or ride in the western states. For freestylers, a commitment to innovative terrain parks has led to Sierra Resort being recognized by TransWorld SNOWboarding as a Top 10 Overall Resort as well as among the Top 10 Best Parks and Pipes in the nation. And for all-mountain skiers and riders, wind-protected slopes, incredible tree skiing, and 320 acres of backcountry terrain out the Huckleberry Gates make Sierra Resort a bastion of the authentic California ski experience. Easy to get to and always welcoming, Sierra-at-Tahoe Resort embraces skiers and snowboarders who want to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort is a partner in recreation with the Eldorado National Forest.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall.

For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Press Contacts
Kirstin A. Cattell, 530.543.3132
kcattell.st@boothcreek.com

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